Business Archives

By Anthony Caton / 16 Apr 2018

Where luxury and streetwear collide

Where luxury and streetwear collide Streetwear has become increasingly popular over the past decade, with the help and prominence of social media, which has enabled wider publicity opportunities. Whilst the ‘Drop culture’ has begun intertwining with the luxury market, with many major premium brands looking to streetwear companies for eclectic and edgy collaborations appealing to the purchasing habits of the dominant generation Z demographic, who are driving demand for innovation within the luxury sector. Millennials

By Anthony Caton / 16 Apr 2018

Gender Fluidity – Is it just a trend in stores?

Gender Fluidity – Is it just a trend in stores? River Island celebrated their 30-year anniversary with a positive campaign around the idea of rebelling against labels. Accurately titled ‘Labels are for clothes’; the campaign raised the voices of diverse individuals which celebrated their identities as humans and not their gender. Alongside the campaign, River Island teamed up with Anti-Bullying charity ‘Ditch the Label’ and for every purchase of their Ditch the

By Anthony Caton / 25 Nov 2016

When brands and celebrities collide

When it comes to promoting designer fashion labels, celebrities have always been at the forefront of the public . When personalities such as Rihanna and Kanye West are captured by paparazzi wearing extravagant garments at key events, those looks are instantly digitally catapulted onto key blogs and mags, birthing the latest fashion trends . Beyoncé recently released her ‘Ivy Park’ range in Topshop stores, raking in the pounds for Topshop The sportswear in the UK is currently

By Anthony Caton / 24 Oct 2016

The future of fashion technologies

The future of fashion technologies When Alexander McQueen teamed up with SHOWstudio in 2009 to become the first fashion designer to live stream a runway show, the way we consumed fashion was changed forever. From real-time live feeds to virtual reality catwalks at fashion weeks, major fashion influencers and retail brands such as Topshop, Balenciaga and Dior are adopting technology to increase their scope and profits. Embracing virtual reality technology, Topshop’s flagship

By Anthony Caton / 18 Sep 2015

WANT LIST – RIHANNA X STANCE

https://www.youtube.com/watch?v=Rbe6sltd8w4&feature=youtu.be Early this September Rihanna released her brand new collaboration with renowned sock brand, Stance. We think that the coming together of these two parties is the perfect mix, as the influential starlet is known for her unique and carefree fashion sense. This is Rihanna's first collaboration of the sock variety, and we can definitely say that she's put her "best foot forward " here. Rihanna is also noted as the Creative Director for this

By Anthony Caton / 12 Jul 2015

Tom Ford Meets Net -a-Porter

Net-A-Porter has become the first luxury fashion online retailer to bring out Tom Ford’s ready-to-wear collection. The women’s collection will be on the Net-A-Porter’s site this month (July) followed by Mr Porter releasing the men’s collection in September. This is a real opportunity for followers of the brand to try out Tom Ford’s new apparel collection. In April, Chanel paved the way for Tom Ford’s foray into digital media and placed a great deal of