The future of fashion technologies When Alexander McQueen teamed up with SHOWstudio in 2009 to become the first fashion designer to live stream a runway show, the way we consumed fashion was changed forever. From real-time live feeds to virtual reality catwalks at fashion weeks, major fashion influencers and retail brands such as Topshop, Balenciaga and Dior are adopting technology to increase their scope and profits. Embracing virtual reality technology, Topshop’s flagship
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According to Moleskine, their notebook is, in fact, the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. For those that don't know, Moleskines are historically presented as a simple black rectangle with rounded corners, an elastic page-holder, and an internal expandable pocket. Having been produced for over a century by a
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Net-A-Porter has become the first luxury fashion online retailer to bring out Tom Ford’s ready-to-wear collection. The women’s collection will be on the Net-A-Porter’s site this month (July) followed by Mr Porter releasing the men’s collection in September. This is a real opportunity for followers of the brand to try out Tom Ford’s new apparel collection. In April, Chanel paved the way for Tom Ford’s foray into digital media and placed a great deal of
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According to Social Bakers, a social media analytical tool, the number of followers for both L’Oreal and Chanel have increased tremendously within the past three months. The fashion and beauty industries appear to be the two most efficient industries at utilising social media and the majority of leading fashion and beauty brands been using social media for quite some time to connect with new and existing audiences, ultimately resulting in an increase in popularity and
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