Leading streetwear brand Supreme manage to sell unconventional and novelty items which could be deemed unnecessary by many, but not to streetwear fans. From fire extinguishers to air horns to hammers to dice, the eclectic cult brand manages to sell out of these needless products, with resale prices reaching double the retail price on sites such as SupTalk, a forum and marketplace to discuss and sell Supreme products. How is it that
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Dionne -Where did you find your inspiration for the name of the album ‘The Battle For Hearts and Minds’? Savvy - Well I guess the initial concept was birthed about 4-5 years ago while touring and promoting my previous album the a loop theory... The title for me works on a few different levels, a triple-entendre if you will. On one level it’s the internal battle, the struggle we all face day to day between
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When it comes to promoting designer fashion labels, celebrities have always been at the forefront of the public . When personalities such as Rihanna and Kanye West are captured by paparazzi wearing extravagant garments at key events, those looks are instantly digitally catapulted onto key blogs and mags, birthing the latest fashion trends . Beyoncé recently released her ‘Ivy Park’ range in Topshop stores, raking in the pounds for Topshop The sportswear in the UK is currently
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The future of fashion technologies When Alexander McQueen teamed up with SHOWstudio in 2009 to become the first fashion designer to live stream a runway show, the way we consumed fashion was changed forever. From real-time live feeds to virtual reality catwalks at fashion weeks, major fashion influencers and retail brands such as Topshop, Balenciaga and Dior are adopting technology to increase their scope and profits. Embracing virtual reality technology, Topshop’s flagship
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Net-A-Porter has become the first luxury fashion online retailer to bring out Tom Ford’s ready-to-wear collection. The women’s collection will be on the Net-A-Porter’s site this month (July) followed by Mr Porter releasing the men’s collection in September. This is a real opportunity for followers of the brand to try out Tom Ford’s new apparel collection. In April, Chanel paved the way for Tom Ford’s foray into digital media and placed a great deal of
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According to Social Bakers, a social media analytical tool, the number of followers for both L’Oreal and Chanel have increased tremendously within the past three months. The fashion and beauty industries appear to be the two most efficient industries at utilising social media and the majority of leading fashion and beauty brands been using social media for quite some time to connect with new and existing audiences, ultimately resulting in an increase in popularity and
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