When it comes to promoting designer fashion labels, celebrities have always been at the forefront of the public . When personalities such as Rihanna and Kanye West are captured by paparazzi wearing extravagant garments at key events, those looks are instantly digitally catapulted onto key blogs and mags, birthing the latest fashion trends . Beyoncé recently released her ‘Ivy Park’ range in Topshop stores, raking in the pounds for Topshop The sportswear in the UK is currently
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The future of fashion technologies When Alexander McQueen teamed up with SHOWstudio in 2009 to become the first fashion designer to live stream a runway show, the way we consumed fashion was changed forever. From real-time live feeds to virtual reality catwalks at fashion weeks, major fashion influencers and retail brands such as Topshop, Balenciaga and Dior are adopting technology to increase their scope and profits. Embracing virtual reality technology, Topshop’s flagship
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